Strong Brew, Stronger Brand: Why You Are the Reason People Say Yes

René Victoria Lofland

Published on: 14/04/2025

Your personality is your biggest industry advantage—and it’s time to start using it. This blog breaks down why showing up as your full, real self is the key to creating content that connects, converts, and keeps your audience coming back for more. If you’ve been trying to ‘professionalize’ your personality out of your posts, it’s time to stop. Your people want you. Let’s give them the real thing.